B Natural
Juices

B Natural
Juices

Poured new life into B Natural, serving Gen Z a fresh and fun brand!

Poured new life into B Natural, serving Gen Z a fresh and fun brand!

Brand’s Redesign Journey

Brand’s Redesign Journey

I set out to reimagine B Natural, transforming it from a traditional juice brand into something bold, modern, and vibrant for Gen Z. This younger, health-conscious generation craves authenticity, so I refreshed the identity to match their values.

Challenges

💭 How might we differentiate our packaging and identity while enhancing transparency about ingredients and preservatives?

💭 How might we strengthen our brand messaging to attract loyal customers from competing brands by emphasizing our 100% natural process?

💭 How might we innovate our product variants to offer more appealing flavors and diverse options for repeat purchases?


📖 Read some data and research

https://www.studocu.com/in/document/rajasthan-technical-university/operations-research/section-a-group-3-brm-report/31402814

Challenges


💭 How might we differentiate our packaging and identity while enhancing transparency about ingredients and preservatives?

💭 How might we strengthen our brand messaging to attract loyal customers from competing brands by emphasizing our 100% natural process?

💭 How might we innovate our product variants to offer more appealing flavors and diverse options for repeat purchases?


📖 Read some data and research

https://www.studocu.com/in/document/rajasthan-technical-university/operations-research/section-a-group-3-brm-report/31402814

Challenges


💭 How might we differentiate our packaging and identity while enhancing transparency about ingredients and preservatives?


💭 How might we strengthen our brand messaging to attract loyal customers from competing brands by emphasizing our 100% natural process?


💭 How might we innovate our product variants to offer more appealing flavors and diverse options for repeat purchases?


📖 Read some data and research

https://www.studocu.com/in/document/rajasthan-technical-university/operations-research/section-a-group-3-brm-report/31402814

Brand's Target group


  • Gen-Z health-conscious consumers who are growing, influential consumer base.

Brand's Mission

B Natural makes juice using only Indian fruits, without concentrates, to preserve their natural nutrients. By working closely with local farmers, the brand supports livelihoods while ensuring no fruit is wasted, creating a product that honors nature’s gifts.

B Natural makes juice using only Indian fruits, without concentrates, to preserve their natural nutrients. By working closely with local farmers, the brand supports livelihoods while ensuring no fruit is wasted, creating a product that honors nature’s gifts.

Brand USP

Brand's Mission

B Natural sets itself apart by using whole fruits from Indian orchards, not concentrates. By avoiding the concentration process, they preserve the fruit’s natural nutrients and antioxidants, providing a fresh, wholesome juice that delivers the full benefits of nature in every sip.

B Natural makes juice using only Indian fruits, without concentrates, to preserve their natural nutrients. By working closely with local farmers, the brand supports livelihoods while ensuring no fruit is wasted, creating a product that honors nature’s gifts.

Brand USP

B Natural sets itself apart by using whole fruits from Indian orchards, not concentrates. By avoiding the concentration process, they preserve the fruit’s natural nutrients and antioxidants, providing a fresh, wholesome juice that delivers the full benefits of nature in every sip.

Brand's tagline & voice

Brand's tagline & voice

B Natural's tagline, "Fresh from Farms, True to Taste," guarantees farm-fresh authenticity and genuine fruit flavor.

B Natural's tagline, "Fresh from Farms, True to Taste," guarantees farm-fresh authenticity and genuine fruit flavor.

B Natural's tagline, "Fresh from Farms, True to Taste," guarantees farm-fresh authenticity and genuine fruit flavor.

Process is messy😵‍💫

Process is messy😵‍💫

New vs Old logo

The new B Natural logo is a simple, modern design that reflects the brand’s focus on natural, farm-fresh products, appealing to health-conscious consumers.

Logo Concept

The green circle represents the holistic approach of the brand towards health and the environment, also indicating a global perspective. The "B" balances the modernity with timelessness, with a leaf embeded depicting the nature.

Logo Clear space

The clear space around the B Natural logo ensures visual clarity and impact, maintaining consistency and readability across different applications.

Brand emotion

Earthy, and vibrant,
nature,playful reflecting commitment to authenticity and wellness.

Signage System

Signage System

I also designed the Signage System, ensuring clarity and consistency in visual communication across all touchpoints. The system was crafted to enhance wayfinding for a tasting experience center, improve user experience, and align with the brand's modern identity.

Packaging & collaterals

Packaging & collaterals

The new packaging and collaterals for B Natural were designed to align with the brand's refreshed identity.

Crafted with creativity, served
with a splash of fun🍉🍊🍋

Crafted with creativity, served
with a splash of fun🍉🍊🍋